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Pricing with Purpose [EP:100]

Episode 100 Published 3 years, 3 months ago
Description

"Send us a message!"

Happy 100th episode! 

We're discussing pricing in this episode but with a different approach.

Here are the things we touched on:

  • Industry echo-chambers.
  • Why can't the hair world make up its mind?
  • Jen shares a story.
  • Complainers are going to complain regardless of price.
  • Todd shares a story.
  • Your mindset and the support you have will allow you to charge more than the industry standard.
  • Strategy, effort, and planning are the key to successful pricing.
  • Put yourself in the shoes of your target client.
  • How your rent (among many other factors) influences your pricing.
  • Weak-ass leadership.
  • Time behind the chair doesn't dictate your price or worth.
  • Being active behind the chair and holding a license are entirely different things.
  • What happens when leadership buries its head in the sand.
  • Groupthink is not your friend.
  • What you choose for a pricing structure (hourly, ala carte, or some hybrid) is almost irrelevant.

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