Episode Details

Welcome to another special episode of the Serious Sellers Podcast which is our monthly training and live Ask Me Anything with Bradley Sutton. Our focus today would be how to analyze listings, whether your want to get into a niche or maybe compare yourself to your competitors. Bradley will show you a quick way on how to look at their keyword strategy, their listing optimization strategy, and most importantly their listing image strategy as well. Let’s hop into it!

In episode 480 of the Serious Sellers Podcast, Bradley discusses:

• 01:22 – Using Helium 10’s Listing Analyzer Tool
• 02:55 – Cool Features Inside This Tool
• 04:37 – The Category & Subcategory BSR
• 05:22 – Traffic and Conversions Graph
• 06:29 – Compare Key Metrics Across ASINs
• 06:47 – Listing Quality Score Analysis
• 13:03 – Media Comparisson Feature
• 15:28 – Export Images Of Your Competitor’s Image
• 16:52 – Another Way You Can Run Listing Analyzer
• 17:39 – Product Research with Listing Analyzer
• 21:18 – Q&A with Bradley
• 21:45 – How To Send Tool Ideas
• 22:19 – Profits Tool Questions
• 25:25 – Why Is Your Bullets Too Short?
• 25:50 – Draw Graphs For Product Sessions
• 27:26 – Compare Key Metrics Data Automation

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Bradley Sutton:

Today we talk about how you can analyze your competitor’s keyword, listing optimization and image strength and strategies, along with answer all of your questions you gave live on the show. How cool is that? Pretty cool I think.

Bradley Sutton:

Did you know that just because you have a keyword in your listing, that does not mean that you are automatically guaranteed to be searchable or as we say, indexed for that keyword? Well, how can you know what you are indexed for and not? You can actually use Helium 10’s Index Checker to check any keywords you want. For more information, go to h10.me/indexchecker. Hello everybody, and welcome to another episode of the Serious Sellers podcast by Helium 10. I’m your host, Bradley Sutton, and this is the show that is our monthly Ask Me Anything and training. So welcome one and all to the show. We’re gonna be going over how to analyze listings, especially maybe you’re gonna get into a niche or maybe you want to compare yourself to your competitors. So a quick way to look at their keyword strategy, their listing optimization strategy, and in my opinion, almost more importantly, or one of the most important ones is their image strategy as well.

Bradley Sutton:

Without further ado, I’m gonna, I’m gonna hop in here. Have your product in mind. Find your top keyword on Amazon where you are on page one. Alright, let me show you guys. I obviously picked Coffin Shelf, you know, for me, and I ran X-ray on the page. All right. Now the very first item you pick, I want you to pick your product. All right, so I chose our coffin shelf first and Manny’s Mysterious Oddities Coffin Shelf. You guys see that here? I put a check mark and then I want you to choose like 5 or 6, 4, 5, 6, whatever of your main competitors. All right? So I’m you’ll notice here that I am not choosing like these makeup shelves because to me, that’s not my competitor. Are they competing with me on page one for my main keyword? Yes, but I think that that customer avatar is a little bit different.

Bradley Sutton:

I’m just trying to hyperfocus what my direct competitors are doing. So, so black coffin shelves is what I’m choosing, and it has to be very similar and, and form function and price. And I, I want it to be selling a littl