Episode Details

In episode 466 of Business Brain, we discussed David Morris’ ideas about why being different is better than being better when making sales. We connected with David, and he agreed to come on today’s episode to discuss the how and why of learning and implementing this contrarian sales framework. Listen and tune your Business Brain with us today!

• 00:00:01 – Introducing Business Brain, episode 471 for August 2nd, 2023.
• 00:00:17 – Introduction and Sponsorship Announcement
• 00:02:25 – David Morris shares the backstory and motivation behind his perspective
• 00:07:45 – How Blockchain Technology is Transforming the Financial Sector.
• 00:09:10 – SPONSOR: Miro is your team’s visual platform to connect, collaborate, and create — together. Your first 3 Miro boards are free forever when you sign up at Miro.com/podcast
• 00:10:52 – SPONSOR: Zinch. A direct lender that makes financing fast, simple, and built around your needs. Zinch is waiving their $250 application fee for BB listeners when you sign up at FinancingThatWorks.com
• 00:12:20 – Being Different is Better than Being Better in Sales
• 00:14:46 – Prioritizing Customer Needs for Sales Success
• 00:16:13 – Overcoming the Emotional Struggles of Sales
• 00:19:51 – Understanding customer perspectives on competitive products
• 00:22:06 – The transition from salesperson to relationship shepherd
• 00:25:42 – Reflecting on Great Lessons and Successes
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