Episode Details

When you hear the term "product knowledge", what's the first thing that comes to your mind? If you're like us, it's probably your actual product. But what if I told you that your product knowledge wasn't just confined to your product?

In today's episode, Macy covers:

• the buying arc as a process, not an event
• why understanding what your prospect needs is so vital to your product knowledge
• how Facebook circa 2006 and your product knowledge relate

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