Episode Details

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In this episode, Jeremy discusses how the Barbie movie generated hype and sales through partnerships with various brands. He emphasizes the importance of leveraging other people's email lists and social media followings to grow your own fanbase. Jeremy provides examples of how sports teams can form marketing partnerships with local businesses, nonprofits, and youth sports programs. He also suggests offering incentives, such as complimentary tickets, in exchange for promotional support. The episode concludes with actionable takeaways and an invitation to schedule a call for further support.

Takeaways

• Think about partnerships with companies or organizations that have large email lists or social media followings.
• Offer incentives, such as complimentary tickets, to partners in exchange for promotional support.
• Consider creating value for partners by piggybacking on their existing marketing efforts.
• Leverage other people's email lists and social media channels to grow your own email list.

Sound Bites

Chapters

00:00 - Introduction

00:42 - The Hype around the Barbie Movie

03:08 - Using Partnerships to Grow Email Lists

04:38 - Partnerships as a Low-Budget Strategy

05:07 - Main Takeaways

06:05 - Creating Value for Partners

07:02 - Leveraging Other's Email Lists

07:32 - Conclusion

'Barbie' reportedly had a $150 million marketing budget. Here's the breakdown of some of the marketing campaigns:

• A website to make custom 'Barbie' posters.
• Progressive insurance partnership.
• Airbnb partnership to create a life-size replica of Barbie's Malibu dreamhouse.
• Burger King collaboration on a pink burger.

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