Episode Details

Do you view your digital agency clients as a means to an end? Are you and your team taking a real interest in your clients in order to understand them as a person first? Creating relationships is at the core of every successful agency. That's why today's guest finds his background in accounting a helpful skill in understanding what is important to his agency clients. Budgets and bottom line are one thing, but clients want to be treated like humans. He is on the show to share the insights he has learned about client relationships, how he weaves that into the interview process, and two pivotal moments that helped him have confidence and courage as an agency owner.

Spencer Hadelman is the founder and CEO of Advantage Marketing, a Chicago-based marketing firm that provides digital and traditional media solutions. His agency has served big brand clients like the University of Berkley and Hello Kitty and also invests in multiple companies with their recent e-commerce acquisitions.

In this episode, we'll discuss:

• Why creating relationships is at the core of every successful agency.
• One unique interview tactic that assesses agency employees.
• Why you need confidence and courage to be an agency owner.

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E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service.

Get to know your Smart Agency Guest Host: Dr. Jeremy Weisz is the co-founder of Rise25, an agency that helps companies launch and run podcasts profitably. He followed Jason's podcast and eventually joined the mastermind and has been a guest on the podcast before. Today, he's helping Jason bring something new to the Smart Agency podcast audience by interviewing a special guest and getting a new perspective on the show.

Spencer describes his business as a full-service marketing firm since he believes the label "agency" scares people off sometimes. He understands clients don't always need help in every area so his company has 3 subdivisions:

• Digital advertising: Helping clients with search and Google campaigns, as well as paid social.
• Traditional media: Including television ad campaigns, radio, billboards, and direct mail.
• Content creation: Mainly content for their organic social campaigns. They also do website design, logo design, branding work, etc.

Some clients require all three services while others choose just one pillar depending on their needs. Overall, clients seem to appreciate that, depending on their strategy, they have different experts working on their marketing needs. They aren't just pushed to one division completely. It's great to have a different perspective from someone in a different divisio