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"The Beauty & The Beast"- Building a Prospecting Machine - Tillmann Horn | EP 06
Description
Imagine you start your job as an AE - and suddenly find yourself building the entire outbound-motion of the company.
Sounds crazy? Well that's what Tillmann Horn did. He started as a full cycle account executive and then built up the entire outbound motion.
Now, he is leading the outbound SDR & Inbound BDR motion in DACH & international markets for Xentral.
We talked about how to combine an underlying data suite (sourcing & analytics) with smart sales engagement technology and aligning marketing with sales - focusing all go-to-market efforts on annual recurring revenue.
Have a cold drink and enjoy this episode.
Tillmann on LinkedIn
Xentral
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Folge Björn W. Schäfer auf Linkedin: www.linkedin.com/in/bjoernwschaefer
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