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When you think of visibility, you tend to think of the things you can see... literally.

You think about the posts, photos, and videos you consume on social media, blogs, and Youtube. But what about introducing yourself to an audience and letting them get to know you using a sense other than sight?

Audio has been one of the best ways I’ve gotten my message out there. But you don’t have to be a podcaster like me to use audio in your marketing. And today, in our visibility series, I have an expert who knows all kinds of creative ways to use audio in your business for visibility.

Introducing Kim Tradewell of May and James Co! In this episode of the Promote Yourself to CEO podcast, you’ll learn how to leverage audio for business visibility purposes and hear a simple framework to make the process work without overcomplicating things. And as you listen in, the ideas Kim and I discuss can even spark new ones that might be perfect for you!

On this episode of Promote Yourself to CEO:

5:00 - Kim shares a bit about her business and why she does what she does.

8:39 - How can you use audio without the long-term commitment of a podcast? Kim reveals one way.

12:40 - Using audio in this way for live events will have you looking at them differently.

18:45 - You don’t have to have a typical podcast to utilize podcasting in your marketing. Kim discusses how.

24:10 - Ever thought of using audio in this way behind-the-scenes? And there are some niche-specific avenues to using audio as well.

27:29 - How complicated is this to do? Is it very techy? Kim breaks it down in a simple way.

31:47 - After you’ve created your audio content, how can you amplify it? 

Mentioned in How to Leverage Audio In Your Business for Visibility with Kim Tradewell

• May and James Co.
• Women’s Meditation Network
• The CEO Collective
• Fired Up and Focused Challenge
• Customer/Client Experience podcast series:
  • “The Key to Boosting Your Business and Creating Clients for Life”
  • “Designing an Excellent Customer Experience In 3 Stages”
  • “7 Ways to Upgrade Your Client or Customer Experience”
  • “How to Include Surprise and Delight for Clients In Your Customer Experience” 
• Racheal on Instagram and TikTok
• Rate and review on Apple Podcasts

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

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