Episode Details

Narrow Marketplaces   Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.   Marketplaces can be built vertically targeting one sector or horizontally targeting multiple sectors.    It’s best to start with a narrow marketplace focused on one vertical.   The cost of starting it is much less than a broad one.   By going narrow, you don’t have to generate a huge amount of supply.     You can start with a limited supply and grow over time.   You can bootstrap the business model by providing services that don’t necessarily scale.    You can provide premium services that build brand loyalty.   With a vertical approach, you can customize the product for the market more so than for a horizontal one.   With such a focus you can build a team that is more specialized to deliver that product.   While the target market may be small initially, over time you can expand into other areas.   Amazon began its business with the motto, ‘We sell books online.’   They later expanded into other areas.   Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let’s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at:   Check out our other podcasts here:   For Investors check out:   For Startups check out:   For eGuides check out:   For upcoming Events, check out    For Feedback please contact info@tencapital.group    Please , share, and leave a review. Music courtesy of .