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How Ogilvy's "bystander" strategy impacts violence against women

Published 2 years, 10 months ago
Description

Ogilvy London's powerful "Have a Word" campaign, short listed for an APG Award this year, peels back the male psyche to map out a new territory in violence prevention. We're joined by Behavioral Strategist, Tara Austin and Planning Director, Bianca Novaes.

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