Episode Details

In the world of e-commerce and retail, barcodes play a crucial role in product identification and inventory management. But what lies beyond those familiar lines and numbers? Join us as we dive into the fascinating world of barcodes with an exclusive interview with Michelle Covey, a leading expert from GS1 US.
 
Michelle shares insights into her current endeavors and sheds light on the latest innovations in barcodes. We discuss whether Walmart adheres to the same GTIN requirements as other retailers and explore the concept of GTIN hijacking scenarios. For Amazon sellers, we uncover strategies to avoid GTIN problems. Additionally, we address the varying pricing ranges of GS1 licenses across different countries and provide guidance for those who purchased second-hand barcodes. Tune in for an informative and engaging discussion!
 
If you’re interested to learn more, here are additional resources talked about in this episode and provided by GS1 US:

• Homepage – https://www.gs1us.org/
• Estimate How Many GTINs You Need – https://www.gs1us.org/tools/barcode-estimator/home
• GS1 US Podcast – https://next-level-supply-chain-with-gs1us.podcastpage.io/

In episode 475 of the Serious Sellers Podcast, Bradley and Michelle discuss:

• 01:39 – What Is Michelle Up To These Days?
• 02:24 – Is There Innovation In Barcodes?
• 03:03 – Does Walmart Have Same GTIN Requirements?
• 06:05 – GS1 US Answers All Your Burning Questions!
• 07:53 – What Is A GTIN Hijacking Scenario
• 09:50 – How To Avoid GTIN Problems With Amazon
• 13:13 – Why Amazon Does Not Like Barcodes Outside GS1 Or Resellers
• 14:00 – Why GS1 Have Different Pricing Ranges For Other Countries?
• 16:09 – What If I Bought Second-Hand Barcode?
• 18:10 – What GS1 Barcode Or GTIN Fields Does Amazon Look At?
• 20:31 – What Are GS1 License Owner Certificates?
• 21:35 – Does A Brand Name Change Need A New GTIN?
• 23:28 – Common Error Messages Amazon Sellers Get From Their Barcodes
• 25:24 – Always Think About Your Packaging Strategy
• 27:30 – Upcoming GS1 Barcode Innovations
• 29:43 – Michelle’s Healthy Habits And Habits Outside Work
• 31:20 – How To Reach Out To GS1 US & Michelle Covey

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Bradley Sutton:

If you’re a serious seller, you know you need an official barcode from GS1. But there’s error messages that come up here and there, and questions about what Amazon can really see from GS1 and other concerns. So we actually invited an official rep from GS1 to answer all these questions. How cool is that? Pretty cool, I think.

Bradley Sutton:

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