Episode Details
Back to Episodes
CMO Conversations: HSBC's Becky Moffat on the current economic outlook, humour, and storytelling
Episode 140
Published 2 years, 11 months ago
Description
The third in a four-part series interviewing CMOs. WARC's Anna Hamill is joined by Becky Moffat, CMO at HSBC UK. Discussing the current economic upheaval, how she makes the case for marketing investment, and how humour and storytelling increases engagement for a low interest category.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.