Episode Details
Back to EpisodesMicrosoft's Ad Chief on the company's stealth retail media ambitions, and the latest on Bing and AI
Season 5
Episode 13
Published 2 years, 8 months ago
Description
Next in Media spoke with Kya Sainsbury-Carter, Corporate Vice President, Microsoft Advertising about how consumers are responding to more chat-based searches on Bing, thanks to the incorporation of lots of Generative AI-tech - and what that means for brands and publishers. Sainsbury-Carter also laid out the case for Microsoft to become a central player in commerce media, as it helps retailers both channel more demand and provide brands with more one-stop shopping.
Guest: Kya Sainsbury-Carter
Host: Mike Shields
Sponsored by: Beet.TV
Produced by: Fresh Take