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408: How to Play to Your Strengths With an Account-Based Model w/ Kelvin Gee
Episode 406
Published 7 years ago
Description
How are you changing the game?
Is your team playing to its strengths? Or, is it simply sticking to tradition?
Account-based marketing has stormed the B2B industry. Countless companies have found success with the flipped funnel.
We can see that ABM is becoming the new normal. In light of that, your business cannot depend on solely switching to an account-based model. Your team needs to play to its strengths.
Kelvin Gee, Senior Director of Modern Marketing Business Transformation at Oracle, shares with the audience at the B2B Sales & Marketing Exchange how he prepared his team to implement an account-based model.
Interested in attending the upcoming B2B Sales & Marketing Exchange in August? Find tickets here.