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361: Why the Success of Your ABM Program is Dependent on Your Organization’s Goals w/ Anamika Gupta
Episode 359
Published 7 years ago
Description
I haven’t met anyone who’s been doing ABM for as long (and as well) as Anamika Gupta, Head of Account Based Marketing at Fujitsu.
She’s been practicing ABM longer than anyone I’ve ever met, which means she knows it inside and out.
I invited Anamika onto the #FlipMyFunnel podcast to demystify what account-based marketing really is, especially in large organizations. She came on and shared her expertise on how ABM should truly be accomplished.