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221: The Perfect Marriage of Automation & Personalization w/ Kyle Porter
Description
Empathetic listening, one-on-one conversations, and building amazing, personal touches are vital to your customer experience.
Creating scalable, repeatable, and automated sales strategies is crucial to your company’s growth.
Personal v. Scalable
Most companies struggle to be personal or to scale. A few companies may accomplish one. But the truly successful companies have learned to do both.
That’s what differentiates the best companies from all the others, according to SalesLoft CEO, Kyle Porter.
This guy needs no introduction. In this episode of #FlipMyFunnel, we explore the insights Kyle Porter shared with us at #FlipMyFunnel in 2018. His team at SalesLoft ran a study where they reviewed 200 million sales interactions, and they uncovered which ones were working, why they were working, and how your B2B brand can repeat them.
Don’t miss his power-packed delivery.