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342: A Tale of Two ABM Programs w/ Jess Engel & Bre Gaul
Episode 340
Published 7 years ago
Description
As it turns out, the size of your ABM program doesn’t really matter.
Whether you’re a team of two or 1,000, the tactics of successful ABM are mostly the same.
In today’s #TakeoverTuesday episode of the FlipMyFunnel podcast, Justin Keller interviewed Jess Engel, Demand Gen Manager at Sigstr, and Bre Gaul, ABM Manager at Snowflake.
Here’s what you can expect to learn about:
- Two award-winning ABM programs of very different sizes
- The most important data for an ABM program
- How to do sales/marketing alignment right
- How the two programs have scaled in 18 months
- Tweetable ABM wisdom