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199: Ensuring ABM Accuracy, How To Ensure Each Cookie Is A Person You Want To Target, Even When There Are Millions of Them! w/ w/ Daniel Hellerman
Episode 199
Published 7 years, 1 month ago
Description
Let’s face it.
Advertising is hard.
When you’re trying to market your product or business, you rely on cookies. Those things that follow your online activity, and they tell an awful lot about a you and your customers.
But with the surging popularity of account based marketing, and hyper-focused advertising, how do you ensure that your cookies are pointing at the people that you actually want to engage? Even if there are millions of them?