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459: Make It Rain: The Evolution of Measuring Marketing’s Success w/ Daniel Englebretson
Episode 457
Published 6 years, 11 months ago
Description
On this episode, Daniel Englebretson, Head of ABM at Phononic, breaks down his journey from lead generation, to demand generation, to integrated marketing, to #ABM.
This is based on an exclusive session from the 2019 B2B Sales & Marketing Exchange
What we talked about:
- Evolution of measurement of marketing success
- Lead generation
- Demand generation
- Integrated marketing
- ABM 1.0
- ABM 2.0
Checkout these resources we mentioned during the podcast:
- the 2019 B2B Sales & Marketing Exchange
- Daniel Englebretson’s LinkedIn
Phononic’s Website
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