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453: Sangram Vajre LIVE from INBOUND 2019
Description
You’ve seen ABM work wonders for other agencies. You’re completely convinced that your organization should give it a go.
The only thing? Your C-suite isn’t convinced.
How do you respectfully communicate to the C-suite that ABM is the answer?
Live from INBOUND 2019, Sangram outlines the methods B2B sellers and marketers can use to convince upper management to take a chance on ABM.
In this episode, Sangram covers:
- Finding the right ABM accounts
- Aligning sales and marketing
- Running an experimental ABM program
- ABM metrics
To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.
Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of Sangram's newest book.
This is gift to YOU as a listener for a limited time! All I ask is for a review of the book on Amazon when you are done reading. Deal?