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489. CXO Panel: Executive-Level Perspectives On Driving Revenue Growth
Episode 487
Published 6 years, 10 months ago
Description
In a world where there are apparently too many companies and VCs hold their noses when you mention Martech, how are B2B execs supposed to drive revenue growth?
To answer this, we’re going straight to B2BSMX 2019 where Evan Liang (CEO of LeanData) is interviewing a top-tier panel of executive-level B2B leaders.
The panel:
- Joe Chernov, VP of Marketing at Pendo
- Robin Ritenour, Global Head of Business Development, Partnerships, & Channels at People.ai
- Jaime Punishill, CMO at Lionbridge
In this episode of FMF, we’re discussing:
- Overcoming challenges in go-to-market strategies
- The real definition of ABM
- Dealing with the challenges a complex ecosystem delivers
- Driving revenue growth in an ever-evolving B2B climate
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