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502. How to Become a Category Leader
Episode 500
Published 6 years, 9 months ago
Description
What does it mean to be a true category leader?
A few companies rise to the top of a category and dominate it in a way their name becomes synonymous with the category itself: think Google for search, Uber for rideshare, or Dockers for pants. But how do these companies take charge of their category and leave their lasting legacy?
On this #TakeoverTuesday episode, Dave Knox interviews Dave Peterson about how modern companies can dominate their category.
Here’s what we’re unpacking today:
- How to create your own category
- Becoming a category leader/category king
- The “6-10 law” of IPOs
- What being a category leader truly means
This #TakeoverTuesday post is based on a podcast with special host Dave Knox and guest Dave Peterson. If you’d like to listen to the full #FlipMyFunnel episode, check us out on Apple Podcasts, Spotify, or here.