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557. How to Make Your Accounts Love the Fact That You're Targeting Them w/ Tyler Lessard
Episode 553
Published 6 years, 7 months ago
Description
What if the most exciting part of your day was being marketed to?
It’s not as crazy as it sounds.
Tyler Lessard, CMO of Vidyard, spoke at a #FlipMyFunnel event about how to make your accounts love the fact that you’re targeting them. He tells the story of how Vidyard's first ABM efforts flopped—until they discovered a simple, amazing way to customize their targeting.
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