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563. How Phononic Used Terminus To Reap Huge ABM Success
Episode 559
Published 6 years, 6 months ago
Description
For today’s episode of the Flip My Funnel podcast, we spoke with Daniel Englebretson, Director of Integrated Marketing at Phononic.
In this show, Daniel and I talked about how Phononic used Terminus to reap ABM success.
Here’s what we’re unpacking today:
- Can Your Demand Generation Be Too Successful?
- Account Based Marketing Proves Its Worth
- How They Did It
- Blogging Strategy Changed
- Selling the Sales Department on ABM
- Keeping It Fresh
- Too Much Success
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