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573. How Do You Earn the Right to Do Business with Your Prospects?
Episode 569
Published 6 years, 6 months ago
Description
Think always of your prospect’s challenges, not your solution.
If you want to see a company that’s learned how to put their prospects’ challenges first, listen to today’s episode of the Flip My Funnel podcast. We spoke with Michael McCunney, Vice President, Marketing at Revenue Analytics.
Michael and I talked about why marketers need to speak their prospect’s pain and sometimes tell them no.
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