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601. Measuring the Hard-to-Measure with Marketing Mix Modeling
Description
Sometimes in life, it’s the hard-to-measure things that make the biggest impact.
Can you quantify your love for family and friends, your artistic sensibilities, your passions? And maybe you don’t need to. You just know they matter.
But when it comes to marketing, not measuring the hard-to-measure things can lead to some seriously unwise decisions.
In this #TakeoverTuesday episode, guest host Steve Watt sits down with Chris Engman, CRO/CMO of Proof Analytics, to learn how marketing mix modeling can help you better understand these hard-to-measures and spend your marketing budget wisely.
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