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616. The Customer Abundance Formula-Customer Retention Done Right
Description
Wharton School of Business Professor Peter Fader schools us on the idea of customer centricity. The idea of getting to know them in order to predict their behaviors.
We also take a look back to the birth of direct marketing and bring some of those founding principles into modern day methods.
It’s a wild ride throughout the history of marketing with an Ivy League twist and quite a few $10 words!
Peter Fader, Professor of Marketing, the Wharton School of the University of Pennsylvania
What we talked about:
- The origins of direct marketing and how those principles still apply
- How to get to know your customer well enough to put that knowledge to work
- Expanding your views to consider customer retention a long term goal
This post is based on a takeover episode of the #Flip My Funnel podcast! Guest Host, Casey Cheshire of The Hard Corps Marketing Show talks shop with Peter Fader, Professor of Marketing, the Wharton School of the University of Pennsylvania
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