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620. How to Motivate Buyers in the Age of Infinite Media
Description
We live in an era of infinite media. We create 500x more data and there are 100x more mobile connections than 2007.
It’s a radically different environment. The game has changed.
So why is your marketing team still playing by the old rules?
Today, I’m joined by someone whose new book is the definitive ruleset for this new game, Mathew Sweezey, Director of Market Strategy at Salesforce and author of “The Context Marketing Revolution.”
If you want to beat the new game, context marketing is how you do it. And in today’s episode, Mathew shares all you need to know to play like a pro.
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