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621. Conversational Marketing’s Human Advantage
Description
When you hear the words “conversational marketing,” what comes to mind?
Do you embrace the idea of a chatbot to interact with visitors to your website, or does the idea turn you off in some way?
There is a lot of data in support of utilizing this new approach, and Maura Rivera, VP of Marketing at Qualified.com joins guest host Casey Cheshire for an eye opening view on conversational marketing.
Maura Rivera spent some serious time knee deep in a few key roles at Salesforce, and her trajectory as an influential marketer just keeps on going. As the VP of Marketing at Qualified.com, Maura takes her know-how and process to the Conversational Marketing space.
What we talked about:
- How Conversational Marketing works
- "Sales people can't scale, but bots can't sell."
- How can you engage with targeted accounts when they come to your website?
- The "5 Minute Rule”
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