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624. What It Takes to be a Modern CMO
Episode 619
Published 6 years, 3 months ago
Description
Modern CMOs wear a bunch of different hats. And that involves being an expert in several different fields. They have to be obsessed with the entire customer journey from prospect to up sell. They have to balance lead generation and brand management. And they have to measure results when they can, but simultaneously be comfortable investing in marketing activities that can’t be measured.
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