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665. Why It Pays to Double Down on Brand in a Recession
Description
During this crisis, we need to do things differently.
And in marketing, that means adopting a new mindset…
The creative mindset of an entrepreneur.
On a recent LinkedIn Live episode, I caught up with Justin Keller, Vice President of Marketing at Terminus, who’s an expert in thinking outside of the marketing box.
He recently attracted the second-highest single-day traffic to Terminus’ website…
By creating a parody version recalling the late-90s Geocities pages — complete with typos and a whole troupe of dancing baby and MC Hammer gifs.
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