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668. Marketing Within The Deal: Reaching Deeper Into The Funnel To Impact Win Rates
Description
It’s been 27 years since the movie Glengarry Glen Ross came out. The one with Alec Baldwin’s famous “Coffee is for closers” scene. Ever seen it? It’s in just about every sales kickoff.
In case you’ve only seen the one scene, the rest of the movie is all about finding leads. Back then, marketing was a gut job. Today, marketing is a “whole other bag.”
In this episode Dave Bruno, Marketing Director at Aptos, talks about how marketers today seem to measure everything—except maybe the most important metric of all.
Be sure to grab tickets to the upcoming B2B Sales and Marketing Exchange here.
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