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673. How B2B Organizations Are Building Teams & Strategies To Improve Pipeline Collaboration & Visibility
Description
If you're a marketer today, you are a revenue marketer. But you probably already know that.
Many of you have held marketing ops roles or sales ops roles, but we’re starting to see those functions roll up together into a revenue ops role, into one true revenue team. We’re seeing this whole category of revenue operations emerge. All with the purpose of guiding revenue planning and execution around your go-to-market strategy.
At the B2B Marketing Exchange conference four stellar speaks — Yun Fan, Karen Steele, Laura Patterson, and Jocelyn Brown — joined forces to talk us through what revenue ops means in their organizations. On today’s episode of the #FlipMyFunnel podcast, we’re sharing that discussion with you.
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