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681. CMO to CEO: How Marketing Leaders Can Make The Ultimate Transition
Episode 676
Published 6 years, 1 month ago
Description
Were you destined to become a CEO?
Perhaps you’ve known since you were little that you were meant to lead.
Maybe throughout your whole career, you’ve been working up the ranks to at last reach the long-awaited CEO office.
This dream was not Elisa Steele’s. Strangely enough, she’s now the CEO of Namely. Elisa was happy and successful as CMO, however, obviously had the CEO chops.
#TakeoverTuesday host Katie Bullard asks Elisa how she made the transition from CMO to CEO and if she has any advice for others looking to do the same. In this episode, we cover team collaboration, brand authenticity, and more.