Episode Details
Back to Episodes
689. Here’s What Every 1:1 ABM Strategy MUST Have to Be Successful
Episode 684
Published 6 years ago
Description
Amber Bogie, senior marketing manager at Planview, Inc., has an amazing amount of insight on 1:1 personalized marketing campaigns. This insight led her to win an ABMie award for the best 1:1 campaign. She shares this insight in an episode of #FlipMyFunnel, encouraging marketing and sales teams to work together for an incredibly personalized account based experience.