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698. How Inbound is Rebooting Inbound: A 20k+ Event Reimagined
Description
When it became obvious live events weren’t going to happen this year, many events tried to move online.
But that was a mistake…
You can’t just do the same thing virtually — you have to reimagine the experience.
That’s what Courtney Dagher, Senior Marketing Manager at Inbound, did. She and her team took a 20,000+ event and rebuilt it from the ground up to suit today’s socially-distanced world.
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