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715. How COVID-19 is Proving Analytics Matter
Episode 710
Published 5 years, 11 months ago
Description
If the pandemic or climate change hasn’t made it obvious yet…
Math, sciences and analytics are how we save the world.
And they’re also how you save your marketing.
In today’s episode, I’m joined by Mark Stouse, Chairman and CEO at Proof Analytics.
He has weathered several crises throughout his career — and through his move from a CMO to CEO — and each one has further bolstered his belief in the power of analytics.