Episode Details
Back to Episodes
731. Customer Experience in the Era of Infinite Media
Episode 726
Published 5 years, 11 months ago
Description
How can we make our marketing better?
You’re asking the wrong question.
You get way better answers by asking: Why isn’t our marketing working?
In this takeover episode, host Ethan Beute speaks with Mathew Sweezey, Director of Market Strategy at Salesforce and author of “The Context Marketing Revolution,” about how his work is answering this fundamental question.