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732. Power Your Revenue Engine: How BigCommerce Uses Data To Fuel Action
Episode 727
Published 5 years, 10 months ago
Description
Exclusive session from the 2019 B2B Sales & Marketing Exchange: https://b2bsalesmarketing.exchange
Everyone needs clean data to make smart decisions, but BigCommerce has gone beyond that. Data is the jet fuel that powers the company’s demand engine. With every new initiative, they first ask the question, “How can we use data and automation to make this efficient, scalable and repeatable?”
In this presentation, Ali Rastiello, Director of Marketing Operations and Technology for BigCommerce, will share how she and her team have embraced data orchestration platforms to clean their data and automate processes to more effectively target both B2B and B2C companies.