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771. Don’t Be the Best in the World — Be the Best for the World
Episode 771
Published 5 years, 8 months ago
Description
Anybody can say they’re the best in the world. Only a select few organizations can actually say they’re the best for the world.
In this Takeover episode of #FMF, founder and CMO at Cheshire Impact, Casey Cheshire, interviews Sangram about marketers shifting their focus to being the best for the world.
Plus, we talk about…
- How to show the customer that they are the hero
- Making sure your organization knows who you’re serving
- Why marketers should first be facilitators
Check out Know What You’re FOR by Jeff Henderson.