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810. Right Story, Right Channel, Right Team w/ Melanie Deziel
Episode 810
Published 5 years, 6 months ago
Description
Put your audience first — the motto of every journalism school.
Put your product first — the motto of every marketing department.
When a hard-nosed journalist transitioned into a savvy content marketer, she merged those two ideas.
And with that, she made magic happen.
In this episode, Melanie Deziel, former NYT journalist, chief content officer at StoryFuel, and author of The Content Fuel Framework, joins me to discuss how to tell the right story on the right channel with the right team.