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822. Secrets About SaaS Search
Episode 822
Published 5 years, 6 months ago
Description
Hey, Search Marketer! No one's paying you for your ideas about tactics. And no one cares about how much traffic you can drive either.
Your clients need a strategy. Are you giving them one?
Garrett Mehrguth, CEO at Directive (Performance Marketing for SaaS), discusses how to unlock the potential in search marketing for SaaS. He shares ways to zoom back, find where the power in search is coming from, and ultimately make a bigger impact.
In this episode, Garrett talks about:
- Why strategy trumps tactics
- The marketing problem we all have (and how to solve it)
- Why the top spot on Google might be the wrong target