Episode Details
Back to Episodes
848. Leverage Market Research for Improved Communication
Episode 848
Published 5 years, 4 months ago
Description
Research and communication fit together in an ongoing cycle.
In this Flip My Funnel Takeover, Samir Kumar Sah speaks more about this with Kira Tchernikovsky, Co-Founder of Customerization, and Raj Kuchibhatla, Founder and Managing Director of RKI Partners Inc.
What we talked about:
- The biggest challenge for product marketers today
- How market research can improve messaging
- Your recipe for out-of-this-world storytelling
- Turning research into communication assets
- Worthwhile success metrics
This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.
And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.