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872. Top 3 Best-Performing ABM Strategies w/ Daniel Englebretson
Episode 872
Published 5 years, 3 months ago
Description
I (Sangram) put up a poll on LinkedIn.
What, I asked, is your top ABM strategy?
Almost 1,000 people responded. The results:
- Demand gen - 60%
- Velocity - 17%
- Expansion - 14%
- Retention - 9% (this one shocked me)
I wanted to talk to someone about these and get insights into what I uncovered.
In this episode, Daniel Englebretson, a 10x Award-Winning, 2019 Innovator of the Year, and best-in-class ABM practitioner, joins me (Sangram) to discuss the 3 must-know, best-performing ABM strategies:
- Demand generation
- Velocity
- Retention
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