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878. Taking the First Steps Into the Mobile Experience Journey
Episode 878
Published 5 years, 3 months ago
Description
While companies continue to invest in the digital transformation through desktop sites, many are ignoring the same level of investment in mobile apps.
This can be a costly mistake as more consumers prefer to use their phones for purchases; if a company's mobile site & app experience is less than the consumer expects, they might turn elsewhere.
Samir Kumar Sah, host of The Experience Business podcast, discusses the critical importance of mobile app investment and 7 key steps to a mobile-first strategy.