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909. From IRL to URL: Embracing Virtual ABM
Episode 909
Published 5 years, 1 month ago
Description
The transition to social distancing and lockdowns was particularly challenging for marketers who relied heavily on events.
But it was a challenge ripe for conquering.
In this episode taken from B2BSMX, hear how GumGum tackled the shift in their ABM strategy from IRL to URL and embraced virtual ABM.
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