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952: Unlocking The Full Potential Of ABM
Episode 952
Published 4 years, 11 months ago
Description
We all know what ABM is, right? It’s sending out generic emails to customers but auto filling their name at the top so they feel special.
...we must do better.
ABM is about genuine personalization, not the faux-attempts that plague the space and everyone can see through.
We speak with Jimit Mehta, Head of ABM at CommerceIQ, about the idea of hyper-personalization at scale using ABM to its full potential.
Jimit covers:
- Understanding hyper-personalized ABM
- Getting the most out of personalization automation
- Consistent data testing
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