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954: How To Focus Ad-Spending in a COVID-19 World
Episode 954
Published 4 years, 11 months ago
Description
It’s no secret that the COVID-19 pandemic has changed how we all live our lives and interact with businesses. Adjusting to the change and knowing where to focus ad-spending can be the differentiator for the future of your company
We speak with Jillian Ryan, Senior Director, Content Strategy at Brightcove - formerly Principal Analyst at E-Marketer, about best practices for ad-spending in a COVID-19 world.
Jillian covers:
- The pandemic’s impact on the B2B sector
- Exclusive E-Marketer estimates for B2B spending
- Industry estimates in regards to their advertising
- Best practices to target your audience
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