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964: Targeting Audiences w/ Person-Based Advertising
Episode 964
Published 4 years, 11 months ago
Description
Are your advertising dollars helping enable your sales team to sell to the target audience 100% of the time? Or are you missing the mark and wasting resources? If you want a strong performance from your ads that brings in C-Level leaders, person-based advertising is the way to do it.
Dmitri Lisitski, CEO at Influ2, and Marcus Ackerland, Senior Manager, Performance Marketing at Amplitude, discuss person-based advertising and how it can align sales and marketing.
Dmitri and Marcus cover:
- Explanation of person-based advertising
- Examples of use-case and successes
- Key takeaways at a high level
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