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965: Launching ABM for SMB: Questions & Answers
Episode 965
Published 4 years, 11 months ago
Description
In this special B2BSMX Q & A episode, we are talking all about ABM and how to launch it for SMB.
We speak with Jessica Fernandez - Manager, Growth Marketing at Rapid7, Muhammad Yasin - EVP, Marketing PERQ, and Ashley DuBois- B2B Marketing Manager at United Airlines about their experience with ABM. After introductions and overview, we dive into the Q & A with the audience.
Justin’s Panel covers:
- What marketing training they’re tired of
- The differing structure of go-to-market teams
- Audience questions & answers
This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.
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